But then, in the fall of 1860, he serialized a novel called A Day's Ride by Charles Lever, and it was a total flop. Readership of the magazine dropped more each week, and Dickens was frantic and on the verge of bankruptcy. So he called a staff meeting, and decided he needed to run a newnovel of his own. He wrote to his friend, John Forster: "Last week, I got to work on a new story. I called a council of war at the office on Tuesday. It was perfectly clear that the one thing to be done was, for me to strike in. I have therefore decided to begin a story, the length of the Tale of Two Cities, on the 1st of December — begin publishing, that is. I must make the most I can out of the book. When I come down, I will bring you the first two or three weekly parts. The name is, Great Expectations. I think a good name?" And two months later, he had written enough of Great Expectations to begin printing it.
Dickens felt bad about Lever's book. He wrote to him: "I have waited week after week, for these three or four weeks, watching for any sign of encouragement. The least sign would have been enough. But all the tokens that appear are in the other direction." Rather than cut out Lever's novel altogether, he encouraged him to wrap it up as quickly as possible, but he continued to run it, side by side with Great Expectations.
Dickens' approach worked. By the middle of Great Expectations, All the Year Round was selling 100,000 copies each week.
Great Expectations begins: "My father's family name being Pirrip, and my Christian name Philip, my infant tongue could make of both names nothing longer or more explicit than Pip. So, I called myself Pip, and came to be called Pip. I give Pirrip as my father's family name, on theauthority of his tombstone and my sister — Mrs Joe Gargery, who married the blacksmith. As I never saw my father or my mother, and never saw any likeness of either of them (for their days were long before the days of photographs), my first fancies regarding what they were like, were unreasonably derived from their tombstones."